TCS Amsterdam Marathon awarded World Athletics Platinum Label
The international athletics association World Athletics has awarded sports organisation Le Champion with Platinum Label Road Race status for the TCS Amsterdam Marathon. In addition to the six World Marathon Majors (Tokyo, London, Boston, Berlin, Chicago and New York), there are only six other marathons in the world that belong to this select group of Platinum Label holders. Amsterdam is the first marathon in the Netherlands that has been granted this status. The new label is recognition for the event’s excellent organisation and high quality of elite runners. The 45th edition will take place on Sunday, 18 October.
The World Athletics Platinum Label is a new category created in 2018 for road races that guarantees an even higher standard and service quality compared to Gold Label events. The TCS Amsterdam Marathon has possessed the Gold Label since 2013. “It is a great honour to have received the highest achievable distinction from World Athletics”, says Cees Pronk, Director of Events and Sponsoring for Le Champion. “We were able to accomplish this top performance together thanks to the passion and dedication of all parties involved. The Platinum Label is fully aligned with our ambitions for the TCS Amsterdam Marathon”.
Josu Devasia, Country Head of title sponsor Tata Consultancy Services (TCS) Netherlands: “TCS Amsterdam Marathon is a beautiful event that has helped TCS immensely to promote health and wellbeing of our employees, customers and the wider society. Being the first Dutch marathon receiving a Platinum Label is a great achievement and a well-deserved recognition for the dedicated and passionate team of Le Champion. We look forward to the tenth edition for us as title sponsor and to further explore the possibilities with Le Champion to enrich the running and spectator experience at the TCS Amsterdam Marathon using technology.”
The TCS Amsterdam Marathon has grown spectacularly in many aspects in recent years, and in doing so has proven itself to be among the world’s most notable marathons. The total participant limit of 45,000 runners was reached for the last edition of the event, and the entire marathon experienced considerable growth with a record 17,000 registrations. The participants came from no less than 140 different countries. No other sporting event in the Netherlands boasts competitors from this many nations. The highlights of the race are the start and finish in the Olympic Stadium, the passage underneath the Rijksmuseum, the kilometres along the Amstel River and the segment through the Vondelpark. In 2019 the TCS Amsterdam Marathon was watched worldwide in 120 countries in 190 million households, with live broadcasts in Europe, Africa, the US, Brazil, China, Asia and Australia.
The Platinum Label can in part be attributed to the field of top athletes gathered at the starting line in Amsterdam every year. Amsterdam holds sixth place in the ranking of fastest marathon cities. The course record holder is Lawrence Cherono, who finished the marathon in 2018 in 2.04.06. This is the fastest marathon time ever in the Netherlands. The women’s course record was broken last year by Ethiopian Degitu Azimeraw, who achieved a sensational time of 2.19.26. World-class athletes like to run in Amsterdam due to the fast course and the well-organised race. The Platinum Label means that participation of the fastest elite runners, who also hold Platinum status from World Athletics, is guaranteed.
The awarding of the Platinum Label is also an accolade to the sponsors, the Municipality of Amsterdam and the many volunteers who have been involved in organising the TCS Amsterdam Marathon for years. Thanks to excellent collaboration, Le Champion succeeded in organising a world-class event. Everyone is enthusiastically looking forward to future races, with the 50th edition in 2025 being a major milestone. “Our ambitions for the continued development of the marathon are making the course faster and more appealing, growing the number of participants in the entire marathon, increasing the number of participating nationalities, making the event more sustainable and applying technological innovations together with our title partner Tata Consultancy Services”, says René Wit, Race Director of the TCS Amsterdam Marathon.