Polar will act as a co-sponsor of the TCS Amsterdam Marathon from the next edition of the event, which this year will be held on Sunday 21 October 2018. The partnership was confirmed earlier today and will run until the 2020 marathon.
‘We are very much looking forward to collaborating with Le Champion and the TCS Amsterdam Marathon. For more than 40 years Polar has specialised in developing advanced fitness wearables that help athletes achieve their goals. Preparing for and running a marathon is preceded by a long period of training that often involves a lot of blood, sweat and tears. Our unique expertise in monitoring and analysing training data makes us the ideal partner for anyone who wants to improve their personal best and enjoy running the TCS Amsterdam Marathon from start to finish. Together with Le Champion, we are committed to making the marathon a unique experience and a great success. Our latest products will be on display at the Marathon Expo,’ said Sander Werring, Managing Director of Polar Benelux.
‘We are delighted to welcome Polar as a new co-sponsor of the TCS Amsterdam Marathon. As a leading international brand, its products help people of all abilities, from professional athletes to recreational runners, achieve their performance goals. This is very much aligned with the TCS Amsterdam Marathon, which has a range of events that make it accessible to the general public,’ said Cees Pronk, Race Director of the TCS Amsterdam Marathon.
Polar is a pioneer in sport and fitness wearables and a market leader in rate monitoring, activity trackers and training computers. With almost 40 years experience and a long history of successful innovative physiological and sports medical research, the company meets the expectations of athletes of all levels. Its wide product range includes GPS-enabled sports watches, fitness trackers, training apps and online services. These award-winning products are the first choice of consumers throughout the world. Polar products are sold by more than 35,000 retailers worldwide. Polar is headquartered near Oulu in Finland and operates in more than 80 countries. More information at www.polar.com.
About the event
The TCS Amsterdam Marathon is an IAAF Gold Label Road Race that for years has had one of the fastest courses in the world. Highlights of the course include the start and finish in the Olympic Stadium, the passage through the Rijksmuseum and stretches along the Amstel and through the Vondelpark. On Sunday 21 October a total of 45,000 runners are expected to line up at the start of the TCS Amsterdam Marathon, the Mizuno Half Marathon, the TCS 8K and various Kids Runs. More information at www.tcsamsterdammarathon.nl.